SOCIAL TOURIST VOL. 2
Hollister
•Type: Commercial Fashion Show
•Brand: Hollister
•Subject: Social Tourist Vol. 2
•Director: Sevag Chahinian
•DOP: Sevag Chahinian
About The Project
Created in collaboration with FlightHouse and IF7, we created a viral 30-minute fashion show that showcased the new Hollister Social Tourist collection, created by TikTok stars Charli and Dixie D'Amelio. Featuring special guest stars, the video garnered millions of views upon release. The project was fueled by 100+ creatives with the challenge of filming, editing, and launching the production in under three weeks.
TRAILER
SOCIAL TOURIST
The Portraits
Curtis Newbill, Caroline Ricke, Avani Gregg
The Portraits
Markell Washington, Phoebe Hines, Madi Monroe
Behind The Scenes
BTS With the D’Amelio Sisters
An inside look behind the scenes through the lens of the talent.
Behind The Lens
A closer look at what it takes behind the scenes of a production for a fashion show.
An Overhead Look
The visual architecture of the shoot, showing how light, talent, and camera movement were structured before the first frame was captured.
